Goldwell Elumen Hair Colour 200ml

Goldwell Elumen Hair Colour is a powerful, permanent hair dye that is both oxidant-free and high-performance. The Elumen pigments penetrate deep into the hair, creating a magnetic effect and securely anchoring for long-lasting color. In addition, Elumen repairs and adds shine by filling in the hair's structure and reflecting light. This formula is gentle on the hair, containing no ammonia or oxidative ingredients.

• Ammonia-free, non-oxidative and gentle for the hair
• Repairs the hair while colouring
• Direct dye toner that lasts as long as oxidative hair colour
• Up to 100% grey coverage using natural NN shades
• Oxidant-free hair color with exceptional durability, color intensity & shine
• Up to 20% longer durability compared to oxidative permanent color
• Up to 37% more shine compared to intensive demi-permanent hair colors
• Up to 76% more color intensity compared to oxidative permanent hair color
• No patch test required*
• Alternative for clients with scalp sensitivity/allergic reaction to oxidative colors*
• Significantly reduces the risk of developing an allergy to hair dyes

*Only direct dyes are used. A patch test by a dermatologist is still recommended if you have had allergic reaction to oxidative dyes in the past.